Communiqué Advertising Rates 2017–2018

CQ Cover ImageCommuniqué, the official newspaper of NASP, is the premiere source of news and information relevant to daily practice, trends, and innovations in the field. Published eight times per year, CQ is mailed to over 25,000 school psychologists. "Pass-along" readership includes principals, teachers, counselors, and social workers. Each issue includes association news; legislative and practice developments; exemplary programs; reviews of books, tests, and software. Our advertising options our ideal for promoting professional publications, resources and services; software; testing materials; conferences; and training opportunities.

Trim Size: 10" x 14"
Bleed: Full-Bleed
Line Screen: 100 Line
Binding: Saddle-Stitched

Display Ad Rates

Unit1x4x8xColorDimensions
(w x h)
Back Cover
(4 color only)
$3,000 $2,850 $2,700 $1,100 10 3/4" x 14 3/4" Bleed
Inside Back Cover (4 color only) $2,700 $2,565 $2,430 $1,100 10 3/4" x 14 3/4" Bleed

9" x 12 7/8" Nonbleed
Full
Page
$2,400 $2,280 $2,160 $1,100 10 3/4" x 14 3/4" Bleed

9" x 12 7/8" Nonbleed
1/2
Vertical
$1,500 $1,425 $1,350 $550 4 1/4" x 12 7/8"
1/2 Horizontal $1,500 $1,425 $1,350 $550 9" x 6 1/4"
1/4
Vertical
$1,200 $1,140 $1,080 N/A 4 1/4" x 6 1/4"
1/8 Horizontal $900 $855 $810 N/A 4 1/4" x 3"

CQ Print Deadlines
September 2017–June 2018

IssueInsertion Order DueArt DueMail Date
Sept. '17 July 10 July 17 Aug. 16
Oct. '17 Aug. 7 Aug. 14 Sept. 13
Nov. '17 Sept. 11 Sept. 18 Oct. 18
Dec. '17 Oct. 6 Oct. 16 Nov. 22
Jan./Feb. '18 Nov. 20 Nov. 27 Jan. 4
Mar./Apr. '18 Feb. 2 Feb. 8 Mar. 14
May '18 Mar. 12 Mar. 19 Apr. 18
June '18 Apr. 9 Apr. 16 May 16

Materials Specifications

Safety Margins: The live area for copy is 9" x 127/8" and the trim is 10" x 14". All live matter (copy, critical graphics and logos, etc.) must be at least 1/2" away from trim edge. Only full page ads may bleed. The dimensions of bleed ads listed above include a 3/8" bleed on all sides. Fractional ads should not be supplied with a bleed.

Press Gain: Our presses have a dot gain of 5–10%, which should be taken into consideration when preparing both B/W and 4-color materials.

Color: Color ads must be 4-color process only. No PMS colors can be used. The maximum color density in a shadow area is 240%.

Type: We recommend using at least 10-pt. sans-serif type (bold or medium weight) when reversing type out of 1-color, and at least 14-pt. when reversing out of 4-color. We recommend color type being no more than two colors and at least 14-pt. sans-serif type (bold or medium-weight).

Resolution: 200 dpi for halftones, 300 dpi for 4-color, and 600–1,200 dpi for line art.

Accepted Art

Press Optimized PDFX-1A: Full-page bleed ads should be built to the trim size, must include 1/4” bleed on all four sides, and have crop marks outside the bleed. All art must be high resolution, be CMYK, and all fonts and art must be embedded. If using Photoshop, flatten all layers prior to creating the final PDF. Communiqué is not responsible for ads created in nongraphics programs such as Microsoft Word or PowerPoint. Please refer to our prepress specifications and instructions on bleed, trim, and creating PDFs  for further details.

Naming Art

Color Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_C.pdf

Black and White Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_B.pdf

How to Submit Art

  • Upload artwork at ftp.naspprod.org (username: naspprodads, password: naspads0607).
  • Place artwork in the “COMMUNIQUE” folder and then in the folder for the appropriate issue month.
  • Submit a full-size, color-accurate proof (laser stat for B/W ads) to NASP by the art due date.
  • E-mailed files are not accepted.

CQ Specific Policies

  1. Advertisers will be billed for any modifications or file manipulation required to meet print requirements.
  2. Advertisers will be billed $35.00 if a full-size, color-accurate proof is not submitted with the art, and Communiqué will not be held accountable for the ad.
  3. Frequency discounts are based on the number of same-sized insertions during the same publishing year (September–June). Rebates earned by using additional space within that publishing year will be deducted from the final invoice.
  4. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions during that publishing year to reflect actual space used. Covers are not eligible for cancellation.

General Advertising Policies

  1. All advertising copy is subject to NASP's approval. NASP reserves the right to edit or refuse advertising that is determined unsuitable. Publication of an advertisement does not constitute endorsement or approval of contents of a publication, point of view, standard of service, or opinion presented therein, nor does NASP guarantee the accuracy of information given. NASP reserves the right to add the word "Advertisement" to copy that resembles editorial matter.
  2. Rates, conditions, and space units are subject to change without notice.
  3. NASP will not be bound by any conditions appearing in insertion orders submitted by or on behalf of the advertiser when such a condition conflicts with any provision contained in NASP's rate card or with NASP policies.
  4. Schedule of months of insertion and size of space must accompany all orders. So-called "space reservations" are not considered by NASP as orders binding upon it in any way.
  5. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the rights of the publisher to determine actual positions.
  6. Orders will be accepted at rates prevailing at closing date of the issue in which advertisement will appear. Orders containing incorrect rates will be accepted and charged at regular rates. Such errors will be regarded only as clerical.
  7. No cancellations or change in orders will be accepted after closing date.
  8. Insertion orders are accepted only for the current publishing year.

Discounts

  1. A 15% Agency Discount will be given to members of the American Association of Advertisers or agencies listed in the Standard Directory of Advertising Agencies.
  2. A 25% discount will be given to all NASP state affiliates.

Billing

  1. Payment in full is required at the time of insertion for first-time advertisers.
  2. Advertisers will be invoiced approximately 2 weeks after the issue mails.
  3. One tear sheet, unless otherwise requested, will accompany each invoice.
  4. All invoices are net 30 days.
  5. Ads will not run if any outstanding balance remains.

Please direct questions, insertion orders, and ad materials to Melissa Hickman at:

NASP
4340 East West Highway, Suite 402
Bethesda, MD 20814
(301) 347-1663
Fax: (301) 657-0275
advertising@naspweb.org

Ad Insertion Order

Our online advertising insertion order makes it easy for you to reserve in Communiqué today.

Submit Your Art Today

  • Upload artwork at ftp.naspprod.org (username: naspprodads, password: naspads0607).
  • Place artwork in the "COMMUNIQUE" folder and then in the folder for the appropriate issue month.
  • Submit a full-size, color-accurate proof (laser stat for B/W ads) to NASP by the art due date.
  • E-mailed files are not accepted.

Advertising Rate Card

Ad Rates Cover Image

Download a PDF of the 2017-2018 Advertising Rate Card to learn about other advertising opportunities.