Effective communications and advocacy are vital to achieving the goals and objectives of school psychology, whether you are trying to improve services at the building level, secure funding at the state level, or shape policy at the federal level. At its core, advocacy is about getting others to understand an issue from your perspective and then take appropriate action. This requires knowing what you want to communicate, how, and to whom. There is a fairly straightforward process for this that involves understanding the context within which you are trying to create change, knowing the key stakeholders in moving change forward, and developing effective messaging.