State Association SPAW Resource Guide

School Psychology Awareness Week (SPAW)

November 12-16, 2018

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Table of Contents

Introduction

Section I: Organize Materials for SPAW Gubernatorial Proclamation

Section II: Submit SPAW Proclamation Request to the Governor

Section III: Plan Materials to Share With Your Association’s Members

Section IV: Contact Your Members

Section V: Contact Key Stakeholders

Section VI: SPAW! Contact Your Members


Key Dates 2018

  • August 6: Organize materials for SPAW gubernatorial proclamation.
  • August 13: Submit SPAW proclamation request to the governor.
  • September 5: Plan materials to share with your association's members.
  • September 10: Contact your members.
  • September 24: Contact key stakeholders.
  • October 15: Contact your members.
  • October 29: Contact key stakeholders.
  • November 6: Contact your members.
  • November 12: Contact key stakeholders.
  • November 12-16: SPAW! Contact your members. Disseminate your state association SPAW feedback survey. 

Introduction

Welcome to the State Association SPAW Resource Guide. This guide was developed as a comprehensive tool for state associations to use to capitalize on the opportunities presented by SPAW. Consider this your ‘password' to help unlock your associations true potential in making strategic decisions regarding when to engage stakeholders, what information to share, and who to contact. It is envisioned as an adaptable tool for state associations to customize and use in their statewide leadership endeavors.

The following sections provide a framework along with step-by-step directions for requesting a gubernatorial proclamation, engaging a variety of stakeholder groups, promoting awareness of SPAW within your state, and collaborating with colleagues from across the country. Applying this SPAW Resource Guide is just one way school psychologists can take a small positive action to create momentum for positive change!

Section I: August 6, 2018

Organize Materials for SPAW Gubernatorial Proclamation
  • Research the requirements on your state government’s website.
  • Contact stakeholder groups to enlist their support and request them to write a letter endorsing your application. 

Section II: August 13, 2018

Submit SPAW Proclamation Request to the Governor

Submit your state association’s application for a gubernatorial proclamation at the beginning of the 2018–2019 school year. Specific directions and forms are available on each state’s website. Proclamation requests can typically be made for a day, week, or month. We recommend requesting for an annual proclamation designating the second full week of November School Psychology Awareness Week. The following six items are recommended to comprise a strong application.

Section III: September 5, 2018

Plan Materials to Share With Your Association’s Members

Leading up to SPAW, there are many ways to ensure that the week is a success for your state association and its members. The following are preparation ideas for consideration.

  • Prepare a correspondence to your members sharing the good news of a gubernatorial proclamation for an annual School Psychology Awareness Week. 
  • Share your state association’s statewide advocacy for SPAW along with detailed information regarding how to best engage. (Most likely, this will be the same ask that has been requested of your stakeholder groups.)
  • NASP Resource: Who Are School Psychologists?
  • Create a digital State SPAW Resource Guide to provide to your members. See following two sections for information to include: “September 10, October 15, and November 6, 2018: Contact Your Members” and “November 12–16, 2018: SPAW! Contact Your Members” for specific information.
  • Create a state association SPAW feedback survey to send out immediately following SPAW (suggested dissemination date: Friday, November 16, 2018).
  • Create a state association call for best SPAW preparations in your state (make it a contest where appropriate).
  • Create a call for best SPAW preparations to share with NASP members.

Section IV: September 10, October 15, and November 6, 2018

Contact Your Members

Contact your members well in advance of SPAW to allow ample time for brainstorming and planning. Disseminate your State SPAW Resource Guide.

  • Share the SPAW theme and link to the poster.
  • Share details regarding your State Association's specific member ask.
  • Attach NASP's resource Who Are School Psychologists?
  • Attach SPAW social media images
  • Share a link to NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • Share key dates:
    • September 10, 2018: Speak with building administration regarding SPAW, request funds for SPAW related activities
    • November 5–9, 2018: SPAW Prep Contest (Example coming soon.)
    • February 26–March 1, 2019: NASP 2019 Annual Convention, Atlanta 
  • Share the NASP and unique state association social media handles and hashtags.
  • Share stakeholder Twitter handles by using this guide for who to contact.  
  • Share NASP’s sample school-level press release, tailored to your school.
  • Share your digital SPAW Members Guide. (See sample guide from NVASP and note that this is for 2017.)

Section V: September 24, October 29, and November 12, 2018

Contact Key Stakeholders

It is recommended that your state association reach out to a variety of stakeholders well in advance of SPAW to garner their support. Depending on your audience, correspondence may be in the form of e-mail, print, or both. Extending the information all three times will ensure greater success of engagement, awareness, and recognition. Make sure to make your ask explicit and simple. The following are suggested stakeholder groups to contact and information to include in your correspondence.

  • State Departments of Education
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • Legislators
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • School District Superintendents
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • District Departments of Special Education/Psychological Services
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • Mayors and City Council Members
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • PTAs
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • Mental and Behavioral Health Coalitions and Partner Groups
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • Local Newspapers
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • University Training Programs
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
  • High School Counselors/Career Guides
    • September 24: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 29 & November 12: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster

Section VI: November 12–16, 2018

SPAW! Contact Your Members

Daily communication with members during SPAW can promote greater engagement and participation. Having members post their activities on your prescribed social media outlets is an excellent way to share in the festivities and bring awareness to the meaningful and impactful work that school psychologists do!

  • Contest for best SPAW prep (week before SPAW)
  • Twitter chat
  • SPAW videos
  • SPAW social media images
  • Adaptable communication resources
  • SPAW day in review
  • SPAW screening opportunity 
  • NASP SPAW feedback survey
  • State association SPAW feedback survey
  • Daily Listserv update (for example, of NASP’s SPAW day in review)

 


© 2018, National Association of School Psychologists, 4340 East West Highway, Suite 402, Bethesda, MD 20814, 301-657-0270, www.nasponline.org

Developed by: Katherine A. Dockweiler, NCSP

Please cite document as:

NASP. (2018). State Association School Psychology Awareness Week resource guide. Bethesda, MD: National Association of School Psychologists.

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