Communications Strategies & Resources
School psychologists have unique expertise on what works in schools, and can have a powerful impact as advocates for improved services and systems change at the building, local, state, and national level. To achieve these goals school psychologists must know how to reach parents, teachers, administrators, and policy makers at all levels with the most relevant information that will inform and move them to act on an issue. NASP has developed these resources to help you craft your message, plan your outreach, and help you build support and collaboration around vital issues impacting the profession, schools, and students around the country.
Plan Your Outreach
Before engaging in outreach, it is vital that you engage in advance planning to identify the issue you want to address, the objective you want to achieve, the key stakeholders and decision makers involved, and the obstacles to your success. A well-thought out communications plan will ensure that you are targeting the right audience with the right information through the right channel.
Make Your Case
Your outreach should be clear, concise, and targeted at a specific audience around an issue they will find relevant. It is important to remain focused on your objective, stick to a few key messages, and always emphasize potential benefits to students and schools.
Get the Word Out
Once you know your audience and key messages, you can implement your communications plan and get your message out. This can take the form of an article in your school's newsletter, handouts sent home to parents, a letter to the editor or Op Ed in a local paper, or even your own website which you can use to reach an even wider audience.
School Psychology Awareness Week
School Psychology Awareness Week, November 12–16, 2018. This year's theme is "Unlock Potential. Find Your Password!" A password is a personal key for unlocking any number of areas of potential in our lives. Our goal is to highlight how thinking about specific skills, assets, or characteristics as "passwords" can lead to positive growth. School psychologists are particularly skilled at assisting students and staff in unlocking the resources, proactive and preventive skills, and positive connections necessary to unlock one's full potential to thrive in school and life.
These programs can be adapted as effective communications tools to increase awareness and involvement in the school community around a specific issue or priority such as resilience, personal achievement, or the important contribution of a colleague to student success.
The theme for School Psychology Awareness Week 2018 is "Unlock Potential. Find Your Password!" A password is a personal key for unlocking any number of areas of potential in our lives. Our goal is to highlight how thinking about specific skills, assets, or characteristics as "passwords" can lead to positive growth.
Check out suggested activities for using NASP's new Gratitude Works-Thrive wristbands to cultivate gratitude and recognize positive action in your school. Wristbands are available for purchase in in the NASP store.