State Association SPAW Resource Guide

School Psychology Awareness Week 

November 13–17, 2017


Table of Contents

Introduction

Section I: Organize Materials for SPAW Gubernatorial Proclamation

Section II: Submit SPAW Proclamation Request to the Governor

Section III: Plan Materials to Share With Your Association’s Members

Section IV: Contact Your Members

Section V: Contact Key Stakeholders

Section VI: SPAW! Contact Your Members  


Key Dates 2017

  • September 1: Organize materials for SPAW gubernatorial proclamation.
  • September 8: Submit SPAW proclamation request to the governor.
  • September 8: Plan materials to share with your association’s members.
  • September 15: Contact your members.
  • September 30: Contact key stakeholders.
  • October 13: Contact your members.
  • October 31: Contact key stakeholders.
  • November 6: Contact your members.
  • November 13: Contact key stakeholders.
  • November 13–17: SPAW! Contact your members. Disseminate your state association SPAW feedback survey.

Introduction

Welcome to the State Association SPAW Resource Guide. This guide was developed as a comprehensive tool for state associations to use as they navigate the many opportunities of SPAW. It is intended to support state associations as they Power Up! and make strategic decisions regarding when to engage stakeholders, what information to share, and who to contact. It is envisioned as an adaptable tool for state associations to customize and use in their statewide leadership endeavors.

The following sections provide a framework along with step-by-step directions for requesting a gubernatorial proclamation, engaging a variety of stakeholder groups, promoting awareness of SPAW in your state, and collaborating with colleagues from across the country. Applying this SPAW Resource Guide is just one way school psychologists can take a small positive action to create momentum for positive change!  

Section I: September 1, 2017

Organize Materials for SPAW Gubernatorial Proclamation
  • Research the requirements on your state government’s website.
  • Contact stakeholder groups to enlist their support and request them to write a letter endorsing your application. 

Section II: September 8, 2017

Submit SPAW Proclamation Request to the Governor

Submit your state association’s application for a gubernatorial proclamation at the beginning of the 2017–2018 school year. Specific directions and forms are available on each state’s website. Proclamation requests can typically be made for a day, week, or month. We recommend requesting for an annual proclamation designating the second full week of November School Psychology Awareness Week. The following six items are recommended to comprise a strong application.

Section III: September 8, 2017

Plan Materials to Share With Your Association’s Members

Leading up to SPAW, there are many ways to ensure that the week is a success for your state association and its members. The following are preparation ideas for consideration.

  • Prepare a correspondence to your members sharing the good news of a gubernatorial proclamation for an annual School Psychology Awareness Week. 
  • Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
  • NASP Resource: Who Are School Psychologists?
  • Create a digital State SPAW Resource Guide to provide to your members. See following two sections for information to include: “September 15, October 13, and November 6, 2017: Contact Your Members” and “November 13–17, 2017: SPAW! Contact Your Members” for specific information.
  • Create a state association SPAW feedback survey to send out immediately following SPAW (suggested dissemination date: Friday, November 17, 2017). (Example coming soon.)
  • Create a state association call for best SPAW preparations in your state (make it a contest where appropriate).
  • Create a call for best SPAW preparations to share with NASP members. (Example coming soon.)

Section IV: September 15, October 13, and November 6, 2017

Contact Your Members

Contact your members well in advance of SPAW to allow ample time for brainstorming and planning. Disseminate your State SPAW Resource Guide.

Section V: September 30, October 31, and November 13, 2017

Contact Key Stakeholders

It is recommended that your state association reach out to a variety of stakeholders well in advance of SPAW to garner their support. Depending on your audience, correspondence may be in the form of e-mail, print, or both. Extending the information all three times will ensure greater success of engagement, awareness, and recognition. Make sure to make your ask explicit and simple. The following are suggested stakeholder groups to contact and information to include in your correspondence.

  • State Departments of Education
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • Legislators
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach the governor’s proclamation letter.
    • Attach NASP's resource Who Are School Psychologists?
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • School District Superintendents
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • District Departments of Special Education/Psychological Services
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • Mayors and City Council Members
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Attach the Governor’s Proclamation Letter
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • PTAs
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • Mental and Behavioral Health Coalitions and Partner Groups
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • Local Newspapers
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and the purpose of SPAW. Explicitly ask for the newspaper to highlight the governor’s proclamation and SPAW in print or on television. Also ask the media to highlight the events your stakeholders will be participating in and how others can participate.
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • University Training Programs
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Offer to have a practitioner speak to students and share resources/links to NASP SPAW materials and activities.
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)
  • High School Counselors/Career Guides
    • September 30: Distribute awareness e-mail/letter with concise narrative about the governor's proclamation for SPAW and/or the purpose of SPAW. Share that the correspondence is for information purposes only and serves as an invitation them to participate in an upcoming SPAW activity.
    • October 31 & November 13: Send out follow up e-mail with the specific SPAW participation ask details.
    • Attach SPAW social media images
    • Attach specific information, directions, and materials if necessary. 
    • Attach NASP's resource Who Are School Psychologists?
    • Offer to have a practitioner speak to students and share resources/links to NASP SPAW materials and activities.
    • Attach the governor’s proclamation letter.
    • Attach NASP’s sample SPAW Media Press Release tailored to your state. 
    • Attach NASP’s digital SPAW poster
    • Attach NASP’s Happy School Psychology Awareness Week! flyer. (Coming soon.)

Section VI: November 13–17, 2017

SPAW! Contact Your Members

Daily communication with members during SPAW can promote greater engagement and participation. Having members post their activities on your prescribed social media outlets is an excellent way to share in the festivities and bring awareness to the meaningful and impactful work that school psychologists do!

 


© 2017, National Association of School Psychologists, 4340 East West Highway, Suite 402, Bethesda, MD 20814, 301-657-0270, www.nasponline.org

Developed by: Katherine A. Dockweiler, NCSP

Please cite document as:

NASP. (2017). State Association School Psychology Awareness Week resource guide. Bethesda, MD: National Association of School Psychologists.

Printable Handout

 

Supplemental Handouts

ESSA OverviewDownload this zip file to access all the resources referenced in the SPAW Resource Giude. Contact communications@naspweb.org for assistance.  

Social Media Activation