Volume 2, Issue 1 (1973)
Behavior Modification and Operant Psychology: An Anthropological Critique
The human unsuitability of operant behaviorism has been noted on philosophical or humanistic bases (e.g., Chomsky, 1959). The behaviorist paradigm has received scant attention from cultural anthropology-the discipline most concerned with culture. The time is over-ripe to indicate some problems both in its theory and in its application. The following argument is based on nine field projects and fifty reports.
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