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Volume 4, Issue 1 (1975)

Book Review

pp. 55—56

Throughout my reading of The Early Window I had a haunting question : Were the same issues raised about radio? Did parents and educators worry about “Jack Armstrong, the All-American Boy” or “David Harding, Counter-Spy?” I would speculate not. Our concern about TV is due, in part, from our increased awareness of the dramatic effects of observational learning. The work of Albert Bandura, Wilburn Schramm, and Alberta Siegal, together with the implications of social learning research, has made us dramatically aware of the significance of television as a means of influencing behavior.

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