Volume 4, Issue 1 (1975)
Modeling Inluences on Creative Behaviors
To many people the words “modeling” and “imitation” seem to imply a process by which one person reproduces or copies the behavior of another. The behavior which is imitated may be viewed as novel or different from the point of view of the observer, but not in the sense of being original or creative. However, researchers who have studied the modeling process have observed that the observer often appears to be doing something far more complex than simply matching the model’s behavior. In many instances, the observer appears to be abstracting a set of rules from the model’s behavior and then using these rules to generate new responses, which may not have been performed before by either the model or the observer. In a case like this, exposure to a model may be seen as a stimulus to novel and creative behavior rather than as leading to mere copying.
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