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Communiqué Advertising Rates 2011–2012

CQ Cover

Communiqué, the official newspaper of NASP, is the premiere source of news and information relevant to daily practice, trends, and innovations in the field. Published eight times per year, CQ is mailed to over 25,000 school psychologists. "Pass-along" readership includes principals, teachers, counselors, and social workers. Each issue includes association news; legislative and practice developments; exemplary programs; reviews of books, tests, and software; and job opportunities.

Display and line ad options make CQ the ideal venue for advertising professional publications, resources and services; software; testing materials; conferences; and training opportunities.

Trim Size: 10 3/4" x 14 1/2"
Bleed: Full-Bleed
Line Screen: 100 Line
Binding: Saddle-Stitched

Display Ad Rates

Unit
1x
4x
8x

Color
Dimensions
(w x h)
Back Cover
(4 color only)
$2,750
$2,613
$2,475
$1,000
11 1/4" x 15" Bleed
Inside Back Cover (4 color only)
$2,475
$2,352
$2,228
$1,000
11 1/4" x 15" Bleed

9 3/4" x 13 1/2" Nonbleed
Full
Page
$2,200
$2,090
$1,980
$1,000
11 1/4" x 15" Bleed

9 3/4" x 13 1/2" Nonbleed
1/2
Vertical
$1,375
$1,307
$1,238
$500
4 9/16" x 13 1/4"
1/2 Horizontal
$1,375
$1,307
$1,238
$500
9 5/8" x 6 1/2"
1/4
Vertical
$1,100
$1,045
$990
N/A
4 9/16" x 6 1/2"
1/8 Horizontal
$825
$784
$743
N/A
4 9/16" x 3 1/8"


How to Reserve Space: Please submit your insertion order online at
www.nasponline.org/publications/
cqdisplayads.aspx.

Line Ad Rates

Type
Rate/
Month
Minimum
Online Order Form
Employment

$1.25/
Word/Month
50
words
Classified
$2.00/
Word/Month
50
words

CQ Print Deadlines
September 2011-June 2012

Issue
Insertion Order Due
Classified Copy Due
Art Due
Mail Date
Sept. '11
July 18
July 18
July 25
Aug. 24
Oct. '11
Aug. 15
Aug. 15
Aug. 22
Sept. 22
Nov. '11
Sept. 19
Sept. 19
Sept. 26
Oct. 26
Dec. '11
Oct. 17
Oct. 17
Oct. 24
Nov. 23
Jan./Feb. '12
Nov. 28
Nov. 28
Dec. 5
Jan. 19
Mar./Apr. '12
Feb. 13
Feb. 13
Feb. 27
Apr. 4
May '12
Mar. 19
Mar. 19
Mar. 26
Apr. 25
June '12
Apr. 16
Apr. 16
Apr. 23
May 23

Materials Specifications

Safety Margins: Only full-page ads may bleed. The bleed dimensions include a 1/4" bleed on all sides.The live area for copy is 9 3/4" x 13 1/2" and the trim is 10 3/4" x 14 1/2".

Press Gain: Our presses have a dot gain of 30–35%, which should be taken into consideration when preparing both B/W and 4-color materials.

Color: Color ads must be 4-color process only. No PMS colors can be used. The maximum color density in a shadow area is 240%.

Color
Highlight
Midtone
Shadow
Cyan
0-5%
35-55%
70-75%
Magenta, Yellow
0-2%
35-55%
50-60%
Black
0%
0-20%
40-45%

Type: We recommend using at least 10-pt. sans-serif type (bold or medium weight) when reversing type out of 1-color, and at least 14-pt. when reversing out of 4-color. We recommend color type being no more than two colors and at least 14-pt. sans-serif type (bold or medium-weight).

Resolution: 200 dpi for halftones, 300 dpi for 4-color, and 600–1,200 dpi for line art.

Accepted Art:

Press Optimized PDF: Full page bleed ads should be built to the trim size and must include 1/4" on all four sides. All art must contain crop marks, be high resolution, CMYK, and all fonts and art must be embedded. PDFs made from Quark 6 files must have the OPI setting deselected. If using Photoshop, flatten all layers prior to creating the final PDF. Communiqué is not responsible for ads created in nongraphics programs such as Microsoft Word or PowerPoint. For further details, please refer to the prepress specifications and instructions on how to create a PDF on our website at www.nasponline.org/publications/ratecard.aspx#cqart

Illustrator EPS: CS1 or better with type converted to outlines and high resolution files linked. (Illustrator Legacy files are not accepted.)

Naming Art

Color Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_C.pdf

Black and White Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_B.pdf

How to Submit Art:

  • Upload artwork at ftp.naspprod.org (username: naspprodads, password: naspads0607).
  • Place artwork in the “COMMUNIQUE” folder and then in the folder for the appropriate issue month.
  • Submit a full-size, color-accurate proof (laser stat for B/W ads) to NASP by the art due date.
  • E-mailed files are not accepted.

CQ Specific Policies

  1. Advertisers will be billed for any modifications or file manipulation required to meet print requirements.
  2. Advertisers will be billed $35.00 if a full-size, color-accurate proof is not submitted with the art, and Communiqué will not be held accountable for the ad.
  3. Frequency discounts are based on the number of same-sized insertions during the same publishing year (September–June). Rebates earned by using additional space within that publishing year will be deducted from the final invoice.
  4. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions during that publishing year to reflect actual space used. Covers are not eligible for cancellation.