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Communiqué Advertising Rates 2014–2015

CQ Cover

Communiqué, the official newspaper of NASP, is the premiere source of news and information relevant to daily practice, trends, and innovations in the field. Published eight times per year, CQ is mailed to over 25,000 school psychologists. "Pass-along" readership includes principals, teachers, counselors, and social workers. Each issue includes association news; legislative and practice developments; exemplary programs; reviews of books, tests, and software.

Display ad options make CQ the ideal venue for advertising professional publications, resources and services; software; testing materials; conferences; and training opportunities.

Trim Size: 10 3/4" x 14 1/2"
Bleed: Full-Bleed
Line Screen: 100 Line
Binding: Saddle-Stitched

Display Ad Rates

Unit 1x 4x 8x Color Dimensions
(w x h)
Back Cover
(4 color only)
$3,000 $2,850 $2,700 $1,100 11 1/4" x 15" Bleed
Inside Back Cover (4 color only) $2,700 $2,565 $2,430 $1,100 11 1/4" x 15" Bleed

9 3/4" x 13 1/2" Nonbleed
Full
Page
$2,400 $2,280 $2,160 $1,100 11 1/4" x 15" Bleed

9 3/4" x 13 1/2" Nonbleed
1/2
Vertical
$1,500 $1,425 $1,350 $550 4 9/16" x 13 1/4"
1/2 Horizontal $1,500 $1,425 $1,350 $550 9 5/8" x 6 1/2"
1/4
Vertical
$1,200 $1,140 $1,080 N/A 4 9/16" x 6 1/2"
1/8 Horizontal $900 $855 $810 N/A 4 9/16" x 3 1/8"

How to Reserve Space

Please submit your insertion order online at http://www.nasponline.org/publications/cqdisplayads.aspx.

CQ Print Deadlines
September 2014–June 2015

Issue Insertion Order Due Art Due Mail Date
Sept. '14 July 14 July 21 Aug. 20
Oct. '14 Aug. 11 Aug. 18 Sept. 17
Nov. '14 Sept. 15 Sept. 22 Oct. 22
Dec. '14 Oct. 10 Oct. 20 Nov. 19
Jan./Feb. '15 Nov. 24 Dec. 1 Jan. 14
Mar./Apr. '15 Feb. 2 Feb. 9 Mar. 18
May '15 Mar. 16 Mar. 23 Apr. 22
June '15 Apr. 13 Apr. 20 May 20

Materials Specifications

Safety Margins: Only full-page ads may bleed. The bleed dimensions include a 1/4" bleed on all sides.The live area for copy is 9 3/4" x 13 1/2" and the trim is 10 3/4" x 14 1/2".

Press Gain: Our presses have a dot gain of 30–35%, which should be taken into consideration when preparing both B/W and 4-color materials.

Color: Color ads must be 4-color process only. No PMS colors can be used. The maximum color density in a shadow area is 240%.

Color Highlight Midtone Shadow
Cyan 0-5% 35-55% 70-75%
Magenta, Yellow 0-2% 35-55% 50-60%
Black 0% 0-20% 40-45%

Type: We recommend using at least 10-pt. sans-serif type (bold or medium weight) when reversing type out of 1-color, and at least 14-pt. when reversing out of 4-color. We recommend color type being no more than two colors and at least 14-pt. sans-serif type (bold or medium-weight).

Resolution: 200 dpi for halftones, 300 dpi for 4-color, and 600–1,200 dpi for line art.

Accepted Art

Press Optimized PDF: Full-page bleed ads should be built to the trim size, must include 1/4” bleed on all four sides, and have crop marks outside the bleed. All art must be high resolution, be CMYK, and all fonts and art must be embedded. PDFs made from Quark 6 files must have the OPI setting deselected. If using Photoshop, flatten all layers prior to creating the final PDF. Communiqué is not responsible for ads created in nongraphics programs such as Microsoft Word or PowerPoint. Please refer to our prepress specifications and instructions on bleed, trim, and creating PDFs (http://www.nasponline.org/publications/cqprepressspecs.pdf) for further details.

Illustrator EPS: CS4 or better with type converted to outlines and high resolution files linked.

Naming Art

Color Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_C.pdf

Black and White Ads: Advertiser Name_NASP_MM(issue month)01YY(year)_00_00_B.pdf

How to Submit Art

  • Upload artwork at ftp.naspprod.org (username: naspprodads, password: naspads0607).
  • Place artwork in the “COMMUNIQUE” folder and then in the folder for the appropriate issue month.
  • Submit a full-size, color-accurate proof (laser stat for B/W ads) to NASP by the art due date.
  • E-mailed files are not accepted.

CQ Specific Policies

  1. Advertisers will be billed for any modifications or file manipulation required to meet print requirements.
  2. Advertisers will be billed $35.00 if a full-size, color-accurate proof is not submitted with the art, and Communiqué will not be held accountable for the ad.
  3. Frequency discounts are based on the number of same-sized insertions during the same publishing year (September–June). Rebates earned by using additional space within that publishing year will be deducted from the final invoice.
  4. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions during that publishing year to reflect actual space used. Covers are not eligible for cancellation.