The National Association of School Psychologists (NASP) is delighted to share some exciting news. After more than 40 years, we are unveiling a new logo. Our new look offers a fresh, dynamic melding of our unique expertise in both psychology and learning. The Psi Tree is deeply rooted in our long history as the psychologists who know the most about schools and the educators who know most about psychology. The growth achieved through learning and mental wellness also reflects our vision that "all children and youth thrive in school, at home, and throughout life."
Why a new look now?
NASP is in the midst of implementing our strategic plan, based on extensive input from members and leaders. We are updating and enhancing a number of our resources and services to better support your work. This includes making more effective use of technology to improve access to content and professional development across a number of platforms. While the current logo has served us well, it does not work effectively in many modern contexts.
Our goals with the new logo are to:
- Retain our strong roots and connections to psychology with the Psi
- Better reflect the idea of learning and growth with the tree
- Reinforce the concept of thriving
- Emphasize school psychologists with use of the full name of the organization
- Project a more modern, attractive, and accessible image
- Be more flexible, usable in many digital and print contexts
What’s the plan?
We will be replacing the logo and related look on our various platforms, communications devices, and resources on a rolling basis as it makes sense financially and in terms of timing. For a while, you will see a mixture of the old and new logos. This is normal and important to making the most responsible use your member dollars. We will also be sharing the new logo with state association leaders, graduate programs, and our other stakeholders.
We are excited to see this transition unfold. We hope you are, too. Together, we truly can help all children thrive in school, at home, and in life.